How should I plan a custom men's activewear collection?

 When planning a custom men's activewear collection, consider starting with a focused product capsule — for example, 2-3 core styles such as a training T-shirt, shorts, and joggers — rather than a full range. Define your target market, fabric direction, color story, fit preferences, and branding requirements. A focused first collection allows you to test the market, gather feedback, and expand based on real demand rather than assumptions.